The Music Industry:

The music industry is more 'open' and 'controllable' than filmmaking and traditional broadcast television. It is slip into two 'sections': The majors and the subsidiaries (a company controlled by a holding company)  they own. And the smaller independents (this section makes up approximately 20% of the market).
Vertical Integration definition; 'Vertical integration is the process in which several steps in the production and/or distribution of a product or service are controlled by a single company or entity, in order to increase that company’s or entity’s power in the marketplace.'

The Music Industry definition; 'the organization of the various activities associated with performing, recording and distributing access to the world.' 
The focal points within this industry are the three following: 

• Production - recording music
• Distribution - promoting music; shops, radio, films, downloads etc.
• Consumption - buying music; concerts, downloads etc.

The "Big Four" companies that dominate the music industry includes; Sony Music Entertainment (SME), Universal Music, EMI Music and Warner Brothers. 

Below, I have included a short powerpoint presentation to highlight these key companies within the music industry. Covering how each company applies production, distribution and consumption, making them so successful and widely recognized.

Case Studies (music industry):

View more PowerPoint from aprilmccullin

Final Contents Page Design:

Here, i have included my final magazine contents page design. To ensure that this was a page that would attract my specified target audience i took out a peer assessments from selected outside people that would be found within my target audience.

Here were the results:

+

• "Looks very professional and well constructed"
• "Its got very good balance and the ratio between the text and the images is very proportioned"
• "I love the sense of personalization that the scanned in signature provides"
• "The house style is very similar to the other pages and therefore, connotes 'Britpop' music and also appears professional and attractive"
• "I really like the lines that are used to break up the text on the right of the page, it provides structure and professionalism"

-

• "I dont really like the different fonts used for the page numbers shown for each image, the '73' needs to be bold"
• " I don't really like the red text used for the editorial profile"
• "The use of multiple images, as apposed to one single main image, makes the page look quite busy and crowded"

In conclusion, i have found my audience feedback very useful and i plan to consider everything that my target audience suggested as i feel there opinions are very important if i am to create a successful page that appeals to my specified target audience. Overall though, i am very pleased with my contents page final design. It has shown my newly developed understanding of the importance of magazine forms and conventions that are typically used throughout many other similar, professional and well established products found within the market place. It too related directly to my target audience as i have ensured i kept within a specific house style and theme, used throughout my additional two products, front cover page and double page spread. 

Contents Page Photoshoot:

After my second photshoot, the photos produced i was quite pleased with. By ensuring that i had a wide variety of different poses/angles i will be able to easily choose a suitable shot for the design of my contents page. I will be needing to edit and make small alterations too the final image of my choice, as i plan to emphasize the colour of the union jack design on the ipod and crop out any uneccessary background, as i plan to have limited distractions and focus my audiences attention to the figure and the ipod which reiterates my music genre of 'Britpop'.