The Music Industry:

The music industry is more 'open' and 'controllable' than filmmaking and traditional broadcast television. It is slip into two 'sections': The majors and the subsidiaries (a company controlled by a holding company)  they own. And the smaller independents (this section makes up approximately 20% of the market).
Vertical Integration definition; 'Vertical integration is the process in which several steps in the production and/or distribution of a product or service are controlled by a single company or entity, in order to increase that company’s or entity’s power in the marketplace.'

The Music Industry definition; 'the organization of the various activities associated with performing, recording and distributing access to the world.' 
The focal points within this industry are the three following: 
  • Production - recording music
  • Distribution - promoting music; shops, radio, films, downloads etc.
  • Consumption - buying music; concerts, downloads etc.
The "Big Four" companies that dominate the music industry includes; Sony Music Entertainment (SME), Universal Music, EMI Music and Warner Brothers. 



Below, I have included a short powerpoint presentation to highlight these key companies within the music industry. Covering how each company applies production, distribution and consumption, making them so successful and widely recognized.
Case Studies (music industry):

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